By purchasing land and real estate on Innsbruck’s Südbahnstraße, Markus Schafferer’s PEMA Group is one step closer to achieving its goal of creating “added urban value” around the central station.
The exposed plot situated by the bus station offers excellent potential for urban developments to upgrade the southern area around the central station in a sustainable manner. The site and its existing high-rise building are an essential part of the Innsbruck high-rise study and will be the future highlight of this urban district. The existing building will be substituted with a building housing a synthesis of different uses – hotel, office, residential and other special uses (e.g. Cinematograph). At the end of 2016, an international architecture competition will be launched. It aims to produce a winning project that adds value to Innsbruck, its citizens and the investor, Markus Schafferer, through developing urban areas and offering different usage possibilities.
By the end of 2017, the third PEMA tower will be built, striving to create a lettable area of over 15,000 m2. The largest anchor tenant of this location by Innsbruck central station is already decided. The Motel One Group plans to locate over 250 hotel rooms on the site. The PEMA Group is investing over €45 million.
The foot and cycle path bridge over the train tracks plans to connect the city centre with the districts of Pradl and Tivoli Neu (it is also an essential component of the Tivoli/freight station model). It will be incorporated into the urban development as a key feature.