Mark Schafferer’s PEMA Group: An Overview

Since it was founded in 2005, the PEMA group has developed real estate projects in Austria, Germany and South Tyrol in Italy totalling more than 750 million euros. Furthermore, the company manages and oversees a client and asset portfolio amounting to several hundred million euros. Lawyer Markus Schafferer has sole ownership of the PEMA Group, which has sites in both Innsbruck and Vienna and which has so far made a name for itself primarily in the European region of Tyrol.

“Headline” was the first high-rise building to be constructed in Innsbruck city centre since the 1976 Olympic games. The building replaces the former post distribution centre in Innsbruck’s Brunecker Straße, right next to the central train station. The 50 metre-tall building designed by the Viennese architect’s office Henke-Schreieck houses Innsbruck District Court, is the head office of the largest media company in western Austria, Moser Holding (publisher of the Tiroler Tageszeitung, among others), and is home to the Design-Hotel “Adlers”, offering extraordinary views over the rooftops of Innsbruck. First-class offices and commercial premises were set up on the 21,000 m2 floor space, with its tenants employing several hundred people.

In the immediate vicinity of “Headline” at Amraser-Straße 2-4 PEMA is constructing an equally 50 metre-tall multifunctional commercial and residential building on an almost 19,000 m2 surface area – PEMA 2. The base gives a new modern home to Innsbruck’s city library on over 4,000 m2 floor space, bought by the city of Innsbruck from the PEMA Group for over 16 million euros. 173 student apartments tailor-made to suit student needs are located in the tower’s 11 storeys. PEMA 2 will be finished by mid-2018.

The PEMA group is a core shareholder in the DOB shopping centre located right at the old border between Austria and Italy. The Brenner Outlet Centre was set up with a 44-million-euro investment and is a mile-long shopping mall open seven days a week, housing 70 international brand names from Nike to Puma and Gerry Weber.

At the end of 2014 the PEMA group bought the 80 metre-tall PORR tower, establishing themselves in Vienna for the first time. The PEMA group recently sold their share in the PORR headquarters to the family trust of Herbert Koch, the founder of Kika-Leiner. In the town of Marchtrenk in Upper Austria (Wels-Land district), the PEMA group bought a plot spanning approximately 130,000 m2 to set up several business locations. An area perfectly suited to international businesses was developed on greenfield land. By 2020, these newly-acquired businesses will create around 1000 new jobs in Marchtrenk.

By the end of 2017 the third PEMA tower will have materialised, striving to create a surface area of over 15,000 m2 available for hire. There is already an anchor tenant of this location by Innsbruck central station. The Motel.One Group plans to locate over 250 hotel rooms on the site. The PEMA Group is investing over €45 million.